Our vision
We're making swimsuits to empower, not intimidate
We love feeling good in our skin. What we don't love is poor-fitting bikinis, uncomfortable fitting rooms and unrealistic beauty standards. From innovative sizing to customer-led campaigns, we're on a mission to help women feel confident and comfortable wearing a swimsuit.
Upgrading bikinis, one cute booty at a time.
The swimsuit industry has underserved women, bucketing us into "small, medium, large". We've thrown out the traditional sizing chart and in doing so, removed the boundary between too much or too little fabric for the perfect fitting bikini bottoms. Shop our "1" range for smaller booties, and "2" range for larger booties, in hip sizes XS - 6X.
Co-Create
You're the ones wearing our suits, so we believe you should have a voice in the design process. Every launch starts with your votes.
Model For Us
You're the ones wearing our suits, so we believe you should be featured in our campaigns. No agency, no retouching.